Upside for Business
Getting Started
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Merchant Knowledge Center
Getting Started
Getting Started topics
Learn the fundamentals on how Upside supports your sites
How does Upside grow my business?
What is second position?
[Fuel] Exclusivity zones & market density caps
Overview: Expanding your business’ reach
What sets Upside apart
[Fuel] You have excess capacity. Upside has new profitable customers.
Upside consumer marketing
See all 7 articles
How does the program work?
Overview: Measuring & proving incremental impact
How Upside’s personalized promotions are generated
Intro to Upside's measurement methodology
External audit of Upside’s methodology
Proving Upside's impact: Overview
Proving Upside's impact: Like-for-like analysis
See all 12 articles
Understanding the investment
[Fuel only] Margin Calculation
Overview: Driving profitable growth
How Upside delivers a meaningful ROI
[Fuel only] How Upside protects your profit as fuel margins shift
Overview: Delivering attributable sales
Bigger bills are better
See all 7 articles
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Guides
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