- Overview: Measuring & proving incremental impact
- How Upside’s personalized promotions are generated
- Intro to Upside's measurement methodology
- External audit of Upside’s methodology
- Proving Upside's impact: Overview
- Proving Upside's impact: Like-for-like analysis
- Proving Upside's impact: Benchmarking against the market
- Proving Upside's impact: Takedown analysis
- Why is this transaction incremental?
- When does an Upside user become my customer?
- How Upside works with your loyalty program
- How Upside accounts for other discounts
